Guillaume Larronde
Founder and CEO of Extra Mile
WORKSHOP: MORE LEADS WITH LINKEDIN!
Learn, put in practice, get resources from a LinkedIn expert who worked at LinkedIn!
Learn LinkedIn best practices and easy to implement tactics and routines to generate more leads and use LinkedIn effectively to grow your business.
TRAINING OVERVIEW:
Learn and implement LinkedIn and sales best practices to convert more prospects into meetings.
More than 80% of professionals in the UAE are on Linkedin. This alone means anyone using Linkedin well can generate better visibility, stay top of mind within key target audiences. Searching effectively means finding more potential leads with better insights and context, growing a healthy network, and using referrals and intros to get more qualified meetings.
REASONS TO ATTEND:
đź’ˇLinkedIn & Sales Expertise: Learn from Guillaume Larronde, LinkedIn expert who worked 6 years at LinkedIn and 15 years in B2B sales
đź’ˇPersonalised Advice & Strategy: Benefit from personalised feedback and tailored advice specifically for you and your Company
đź’ˇPractical & Result Driven: Learn easy to implement inbound and outbound sales tactics to create more pipeline with Linkedin and referrals.
OBJECTIVES:
- Optimize your LinkedIn profile for business development and personal branding.
- Develop an effective strategy on and off LinkedIn to achieve goals (visibility, network, prospecting, referrals, etc.).
- Define your personal and easy to follow action plan for consistency and results with LinkedIn.
WHO SHOULD ATTEND:
All commercial functions, business developers, entrepreneurs, business leaders, consultants, coaches looking to generate more visibility and business with LinkedIn.
IMPORTANT:
- This will be a pre-pay event, and your place will not be confirmed until payments are received.
- We’re excited to offer a special 33% discount to Compass Coworking Centre members by using the code ‘INRAKEZ33‘ when they register before September 30.
- No cash payments will be accepted at the venue.
- Limited slots are available (15); therefore, it will be reserved on a first-come, first-served basis.
COURSE AGENDA:
– Business Goals & LinkedIn Presence:
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- Your Business Goals (Objectives, Metrics, Target audiences, UVP)
- Buyer Centric Profile optimization
- LinkedIn settings
- LinkedIn Page
– Inbound tactics: using content to build visibility and attract leads:
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- LinkedIn algorithm, Content curation and creation
- LinkedIn Posts guide and prompts
- Engaging & Commenting to stand out and start conversations
– Outbound tactics: Prospecting, Referrals & Email outreach:
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- Advanced & Boolean Searches
- Networking etiquette & tactics
- Â LinkedIn + email outreach tactics
- Tools, weekly routine & workflow
– LinkedIn Ads:
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- Â Overview of LinkedIn Campaign Manager
- LinkedIn Ads best practices, targeting, ads type, ideal budget and format.
- Â Create a campaign draft tailored to your business and audience so you can duplicate and use when needed
- Wrap up & Feedback
– Practical Applications:
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- Update and optimize LinkedIn profile and pages
- Practice connecting, engaging and communicating effectively on LinkedIn.
- Create content calendar and ideas for LinkedIn posts quickly with AI prompts.
- Send a referral or an introduction request to secure a meeting with a new prospect.
- Create an email sequence based on a regular LinkedIn trigger or search.
Speakers
Guillaume has 20+ years of B2B sales experience and worked at Linkedin for 6 years supporting customers in France and in the Middle East on their Linkedin strategies. He founded Extra Mile in Dubai to advise and train B2B organizations, startups and leaders in the Middle East and help them adopt the best acquisition, sales and marketing strategy to grow their business.
