Sindhu Sreenath
Managing Director, EMEA QuestionPro
From Discounts to Value: Pricing for Profit, Not Survival
Less Discounting • More Confidence • Real Profitability
Too many SMEs win contracts- but lose profit. Competing on price may feel necessary, but it’s often the fastest way to erode margins and burn out your business.
This opening session of the 2026 RAKEZ Growth Series tackles one of the most critical drivers of sustainable growth: pricing and positioning.
Learn why discount-led strategies fail, what customers are really willing to pay for, and how added value, clarity, and confidence consistently outperform price wars. This session will give you practical frameworks to price smarter, protect margins, and grow profitably – without working harder or selling more.
If you’ve ever won a contract but wondered where the profit went – this session is a must!
Reserve your seat now – spaces filling fast!
Why You Can’t Miss This
- Learn how to price for profitability
- Ways to align positioning with value to protect margins
- What are some common pricing traps to avoid
- Practical frameworks to support sustainable growth
AGENDA
09:30 AM Networking
10:00 AM Welcome note by Ian Hunt, Chief Experience Officer, RAKEZ
10:05 AM Introduction by Mark Hamill, CEO of ARCET Global
10:10 AM From Price Competition to Value Leadership by Codin Caragea, Founder & CEO – Experience Edge
10:30 AM Interactive Panel Discussion with Sindhu Sreenath, Managing Director EMEA – QuestionPro and Suvo Sundar Chatterjee, RAKEZ’s very own Director of Business Excellence, Strategy & Planning
11:00 AM Networking
11:30 AM End of programme
ABOUT THE GROWTH SERIES
Cultivating Success with the RAKEZ Growth Series
The RAKEZ Growth Series has been developed to provide our ever-growing community with access to some of the region’s leading business minds to share knowledge and frameworks, network with your peers and to walk away with actionable insights to help your business thrive and grow.
RAKEZ Growth Series returns in 2025 – bigger, better, and even more focused on delivering key business topics to help you achieve your goals.
Join us and don’t miss out!
🎟️ Attend, Earn, Win! 🎟️
Here’s why you can’t afford to miss this event!
Each time you attend a RAKEZ Growth Series event, you earn a virtual raffle ticket. The more events you attend, the more chances you have to win incredible prizes at the end of the year! The best part? You’re not just winning a prize – you’re winning knowledge, connections, and opportunities to grow your business.
T&Cs apply.
Growth Series events are supported by:
Speakers
Sindhu Sreenath is a seasoned technology ambassador with over 15 years of industry expertise. Specializing in scaling businesses and driving go-to-market strategies, she has built and led high-performance teams across sales, technical, and product development. Sindhu's leadership spans the Middle East, Africa, Europe, and Turkey regions, overseeing P&L business operations. Sindhu is renowned for spearheading successful transformation initiatives for top regional clients in enterprise, government, and SME segments, positioning herself as a catalyst for change and innovation in growth leadership.
Suvo Sundar Chatterjee
Director of Business Excellence • Strategy & Planning
Suvo is the Director of Business Excellence at RAKEZ, the Government of Ras Al Khaimah’s flagship and one of the UAE’s largest economic zones. With 12+ years of experience across digital transformation, operational excellence, and data science, he leads RAKEZ’s innovation and product development agenda, driving enterprise-wide transformation through advanced analytics, Lean Six Sigma, and strategic process design. An industrial engineer and certified Lean Six Sigma Black Belt, Suvo brings global experience from Aramex, Flipkart (Walmart), Hero MotoCorp, and the Mahindra Group, with a passion for integrating technology and strategy to reshape customer experience and deliver scalable impact.
Codin Caragea
Founder & CEO Experience Edge
Senior transformation executive with 25+ years’ leadership across banking, financial services and regulated enterprises in the GCC and Europe. Proven in enterprise transformation, CX-led growth, digital and AI-enabled operating models, and large-scale capability building. A hands-on innovator working with CEOs to design and scale value-driven products and services. Expert in translating strategy into revenue growth, profitability, productivity and cost-to-serve improvement, with pricing and positioning grounded in execution. Trainer and advisor delivering practical, actionable frameworks.
