Generative AI is no longer the shiny-new toy in the corner, after all its been around almost 10 years (GPT-1 from OpenAI released in 2016) yep, ChatGPT released in 2022 but its older brother is 6 years older.
ChatGPT, Microsoft CoPilot 365, Gemini, Claude, Perplexity, Falcon, Jais, Llama… they’re all sitting right there in our browsers, on our phones (on my android car device) and let’s be honest, the vast majority are barely looking at the surface, let alone scratching at the surface.
White collar workers, probably most of us reading this are getting just a few % utility out of it. Waving the magic AI wand with poorly constructed single prompts but massive expectations, using it for the most basic if used like redrafting emails (ineffectively) and for ideas of how to make a report better (and usually not using many of the suggestions).
After 18 months of workshops across the UAE, I can tell you this with confidence:
Imagine at the age of 17 being given a set of keys to a new car and your parents saying, go practice, be careful of the main roads, don’t worry you’ll get the hang of it. There would be incidents and accidents, that’s why we get driving lessons.
Well with Generative AI at work, either training hasn’t been given at all, or when it has its been the traditional, feature-dump “how to press the buttons” session that doesn’t translate into real world results.
The reality is that those of us who are using Generative AI at work are using it by getting a username and password and just getting on with it.
So what does?
Let’s call out the elephant in the meeting room:
| Pitfall | What Actually Happens | Result |
| Slide-deck demos | Trainer showcases “cool” features on dummy data | Audience claps, then forgets 70% of it by tomorrow |
| One-size-fits-all role examples | HR, finance, and sales get the same prompts | Relevance drops, engagement nosedives |
| Tick-box assessments | Pass the quiz, collect the certificate | Productivity metrics remain unchanged |
The consequences are a story we hear from Abu Dhabi to Ajman, from Al Ain to Ras Al Khaimah and from London to Dubai.
It’s the same for Gemini in Google Workspace and OpenAI ChatGPT.
These are field-tested figures from the last 18 months of our company’s engagements:
Multiply those hours by a 50-person finance team or a 200-seat contact centre and the benefit becomes crystal-clear.
During a workshop this month for an events company, one participant had an task for the following week that we wanted to try make more effective: design the food menu for their next event. His process was:
Days of manual effort (amongst other tasks).
End-to-end. CoPilot read the reports, extracted sentiment, cross-checked online cuisine trends for that demographic and generated a menu draft.
We ‘wasted’ another 60 seconds refining:
A task that once ate half a week distilled and digested into two minutes of effective prompting, with the training participant learning how to embed AI inside his workflow, not how to watch someone else click buttons and learn features with some ‘effective (yawn – standard) prompts’.
| Team Size – |
Basic Proficiency – 1 h saved – |
Advanced Proficiency – 3 h saved – |
| 10 people | 50 h per week | 150 h per week |
| 50 people | 250 h per week | 750 h per week |
| 200 people | 1,000 h per week | 3,000 h per week |
That’s the equivalent of hiring another full-time employee for every ten staff, without adding headcount.
✔ Tools don’t create value, workflows do. Train people in the work, not just the software.
✔ Adoption follows relevance. If AI speaks the language of sales, finance or HR, teams lean in.
✔ Contextualised enablement triples ROI. Three attempts at generic training cost more than getting it right once.
✔ Small wins stack fast. 1 hour back today funds tomorrow’s 3 hour breakthrough.
✔ Think Big, Start Small, Start Now. Pilot on a single bottleneck, prove value, scale across departments.
Open your calendar and find the task you dread the most, writing the weekly sales deck, sifting through supplier quotes, building that budget model. Ask yourself:
“What would happen if CoPilot or ChatGPT could take the first 80 % of this off my plate?”
Then do something radical: test it. Prompt. Iterate. Break things. Learn.
If you need a guide to turn that 80% into a daily habit, RAKEZ and Koshima are here in the UAE, delivering face-to-face and online. We’ll map your workflows, embed AI where it pays back fastest, and hand your team the ability to reclaim hours, not just watch a demo.
Turn your desk into the most productive seat in the building.
Opinions expressed by Compass Coworking Centre’s contributors are their own.
Written by Carlo Pepe, AI Business Consultant & Co-founder at Koshima UAE.
Yes, he did use (the right) AI tools to help write this blog.
You can reach out to Carlo to pose questions, learn more or understand how the partnership between RAKEZ and Koshima helps businesses with contextualised tool enablement and identifying the right uses of AI through a structured, business focussed approach.
Email him at carlo.pepe@koshima.ai or message him on LinkedIn at https://www.linkedin.com/in/carlopepe or contact the RAKEZ team at vas@rakez.com
